Digital signage can be found all over college campuses, from wayfinding maps to informational screens in hallways.
Elementary, middle and high schools benefit from digital signage as well, by showcasing student activities and successes.
There’s no limit to the types of content these screens can display. A few examples are:
- Video
- Images
- Event promotions
- Weather
- Emergency communications
There’s another type of content that taps into the capabilities of your digital signage system to generate revenue for your school – advertising.
Advertising has the potential to close a widening gap between the cost of educating students and the funding provided to schools. With the right strategy, revenue can be used to fund special programs and support extracurricular activities.
Advertising on your screens can be structured in several ways:
Partnerships
Schools work with many vendors to operate seamlessly. Including digital signage advertising in the partnership agreement can boost the value of the contract. Vendors benefit by getting more exposure in front of the audience they serve.
Food service is a great example. Your students may or may not know who is providing their meals. Use digital signage to show them what’s on the menu and encourage them to visit the cafeteria or food court.
Sponsorships
Sponsors help schools fund programs they may not otherwise be able to afford. Sweeten what you can offer potential sponsors by including advertising on digital signage in your contracts. Not only do the sponsors get to target a specific audience with their ad, but your school can also promote your unique offerings.
Sports teams and marching bands have done this for years, and digital signage is simply a newer, more technologically advanced avenue to generate sponsorship money.
Paid spots
For cases in which a partnership or sponsorship deal is too formal, try offering individual paid advertisements to area businesses. These types of ads can be earmarked for a specific fund so it’s clear how money earned from advertising is being spent and taxed. Ads can be seasonal or ongoing.
Digital Signage Benefits to Schools
Digital signage software gives your school control over the messages shown to students, teachers, parents and visitors. You decide how the messages will be displayed, when they will run and which screens will play them. You can even plan how many times advertising messages will be shown.
Your school can also display your community connections through digital signage. Messages and videos that showcase your partnerships create hometown pride and promote local business involvement.
Those businesses recognize the value of placement on digital screens on your campus and inside your buildings. You have a very specific audience they want to reach. It’s time to leverage that to fund the programs you know will help your students.
Bring income back to your school with digital signage from ESS. Request more information or call us at 636-677-0244.